Mark McDaniel’s 28 years of experience in municipal government management spans five separate Texas cities, with an emphasis in finance, organizational development, performance improvement, administration and economic development. Mark served first as deputy city manager and then city manager for Tyler, Texas since 2004. Prior to arriving in Tyler, Mark served as assistant city manager for the City of Corpus Christi, where he was responsible for administrative/financial services and economic development.
Mark holds a Bachelor of Arts and a Master of Public Administration from the University of North Texas, and he has completed the Senior Executive in Local Government Program at Harvard University. He is a past president of the Texas City Management Association, and in 2007 he was selected as the University of North Texas Master of Public Administration alumnus of the year. In 2010, Mark was named City Administrator of the Year by the Texas City Management Association.
A well-established leader in his field, Mark currently serves as Vice President for the International City County Management Association (ICMA), representing the central United States. Headquartered in Washington, D.C., ICMA has served as the premier local government professional association since 1914 and has a strong network of more than 9,000 members worldwide.
A nationally recognized innovator, Mark is one of a relatively few ICMA Credentialed Managers. He has been published in Forbes and American City and County Magazine and regularly presents case studies at conferences and webinars on innovative approaches for sustaining continuous improvement. He is a member of The Alliance for Innovation, Local Government Research Collaborative, American Society for Quality, American Society for Public Administration and “Game Changers,” an informal roundtable of city managers who routinely share best practices borrowed from the private sector. He also teaches as an adjunct faculty member for the University of Texas at Tyler's public administration graduate school program.
In his most recent role as city manager for the City of Tyler, Texas, Mark has been the architect for culture change via the City’s highly successful Performance Excellence Program (PEP). PEP includes the most extensive use of Lean Six Sigma (LSS) methodologies for eliminating waste and gaining efficiencies among all cities in the U.S. In a few short years, empowerment of employees through participation in LSS has saved more than $5 million and thousands of employee hours through completion of 100+ projects. Other facets of PEP include an innovative leadership structure, award-winning employee training and career development initiative and rigorous strategic planning, with use of balanced scorecards and performance metrics for all city departments. Additionally, Tyler’s internal communications program has been recognized by the National League of Cities.
In 2014, Tyler’s continuous improvement efforts led to the achievement of the coveted Texas Award for Performance Excellence (TAPE) – Progress Level, bestowed by the Quality Texas Foundation. Tyler is now only the second city in Texas to receive this distinction. TAPE is a prerequisite for the Malcolm Baldrige National Quality Award that recognizes U.S. organizations in private and public sectors for performance excellence. Established in 1987, the Baldrige Award is conferred by the President of the United States.
Among his other accomplishments as city manager for the City of Tyler, Mark was instrumental in the city earning an AAA bond rating from Standard & Poor’s in 2010 despite the economic and financial impacts from the Great Recession. Tyler retains the lowest property tax rate in the state of Texas for mid to large size cities at 22 cents/$100, and it has eliminated its general obligation debt through a shift to funding capital projects on a cash basis using an advanced capital improvement program ranking process. In 2011, Tyler was the first city to earn the Leadership Award–Gold Level for transparency in government from the Texas Comptroller. And, in 2012, Tyler was named Community of the Year by the American Planning Association-Texas Chapter for its highly successful community visioning/comprehensive planning efforts.
Mark has been active in the communities he has served as an officer and a member of many local business, civic, arts and non-profit organizations. Mark and his wife Cindy have been married for 28 years and have three grown children.