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Tyler PD rolls out new vehicle branding

February 8, 2018


 
Tyler Police Department
 
711 W. Ferguson Street, Tyler, TX 75702   (903) 531-1090    FAX (903) 535-0102
 
News Release
 
 

Feb. 8, 2018
(for immediate release)
Sent by: Jenny Wells 
Contact:  Officer Don Martin PIO
Phone (903) 531-1072
Cell (903) 521-0404
dmartin@tylertexas.com

 
 
 
Tyler PD rolls out new vehicle branding
 
Tyler residents will start seeing a new look for some of the Tyler Police Department’s vehicle fleet this week. Tyler PD is rolling out 13 new 2018 Dodge Chargers, decked out with newly designed identifying graphics known as striping.
 
“These Chargers will be the first vehicles to sport our new look,” said Police Chief Jimmy Toler. “The police vehicle is the most visible representation of our department.  The last time we made a striping update was in the late ’90s. It’s time for an upgrade.”
 
The new graphics will include the departmental badge, larger “Tyler Police” lettering and improved reflectivity for visibility. Not only will the vehicles brandish a new look, but also include enhanced technology features meant to increase safety and efficiency for officers.
 
This new vehicle branding will be phased in over the next three years with all newly purchased Tyler PD vehicles being outfitted in the new striping package.
 
 
 
 
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