Executive Team

The Executive Team serves in a dual capacity as both department leaders and senior management over a particular portfolio of operations.  The Executive Team includes the following staff members:



Stephanie Franklin, Managing Director of Culture and Tourism Services
Stephanie FranklinAreas of Responsibility:
Visitor & Convention Facilities 
Keep Tyler Beautiful
Main Street
Liberty Hall
City University
Lean Six Sigma
Innovation Pipeline
Cultural Affairs Board
Building Services
Conventions Visitors Bureau/Visit Tyler Liaison
Keidric Trimble, Chief Financial Officer

Keidric Trimble Areas of Responsibility:
Municipal Court
Internal Audit Services
Utility Billing



Russ Jackson, Director of Solid Waste and Transit Services

Russ Jackson Areas of Responsibility:
Solid Waste
Vehicle and Equipment Services
Parks and Recreation





Benny Yazdanpanahi, Chief Information Officer

Benny YazdanpanahiAreas of Responsibility:
Information Technology








Jimmy Toler, Police Chief

Jimmy Toler Areas of Responsibility:
Centralized Dispatch 
911 Liaison 
Code Enforcement 
Animal Care Services
Homeless Roundtable Liaison
Human Needs Network Liaison





David Coble, Fire Chief
David Coble Areas of Responsibility:

Emergency Management
EMS Liaison
Veterans Roundtable Liaison
Catalyst 100 Exec CommitteeFire
Emergency Management
EMS Liaison
Veterans Roundtable Liaison
Catalyst 100 Exec Committee

Heather Nick, Managing Director of Planning and Economic Development

Heather Nick Areas of Responsibility:
Metropolitan Planning Organization 
Historic Preservation
Industry Growth Initiative
Tyler 1st Comprehensive Plan
Permit Center
Economic Development (TIRZ Liaison, Prospects)
Leadership Roundtable

ReNissa Wade, Managing Director of Administration

ReNissa Wade Areas of Responsibility:
Human Resources 
Safety/Loss Prevention 
Benefits Administration
Volunteer Services
Leadership Roundtable Coordinator
Economic Development Contract Management
TAP4E/Collective Impact



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